• bun with candles in for good customer service

    Five reasons why customer service is so important to your cake business

    I recently ordered some materials for some cakes we have coming up, but the order never arrived. No big deal really, these things happen. But almost three weeks on I emailed the company to ask where it was. And that’s where it all went downhill. Apart from taking four days to actually get back to …

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  • a piece of a cake with a fork and syringe by the side of it

    When your cake business gets sick do you get sick too?

    I think of myself as a pretty healthy person. I eat well, I’m not overweight. I exercise regularly and drink very little these days. I generally don’t get sick, bar the occasional cold. And if I do, I tend to soldier on regardless, confident my immune system will do its job and fight it off …

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  • a stressed mum in the summer holidays

    Summer is here: How to deal with parental guilt when you work

    School’s out for summer and as of today my children are footloose and fancy-free for the next six weeks. I don’t know about you but I don’t jump up and down with unbridled joy at the prospect of the little cherubs being under my feet for the foreseeable future. And I am already taking bets …

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  • business pulse mentor

    How a business mentor can give your business the boost it needs

    About 18 months ago I was on my knees and so was my business. It’s not that I had too little work and we were going down the toilet. Rather I had plenty but I was disorganised, chaotic and struggling to handle it. Things were very reactive rather than proactive and I would lurch from …

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  • raspberry and chocolate party cakes

    How much does it cost to bake a cake?

      How much does it cost to bake a cake? Have you ever asked yourself that question when looking to buy a cake and thought surely it can’t be that much, it’s flour, eggs, butter and sugar after all. But we thought it would be fun to actually drill down into the figures so you know …

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  • Four ways cake can help you build a positive company culture

            Whether your business is large or small it will have a company culture. It’s not always something that’s easy to define but it’s there, and depending on whether it’s fantastic or toxic it can either help or hinder your business growth. I once worked for a company, which shall remain nameless, …

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  • Cake pricing - how much should you charge?

    Cake Pricing: Know what you’re worth and don’t be shy about it

    Cake pricing is something that comes up time and time again for cake decorators and is something of an Achilles heel among us. Even experienced cake decorators still struggle with it – have I priced too high? Have I priced too low? Am I better or worse than my competitors? Will people think I am …

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