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Five reasons why customer service is so important to your cake business

I recently ordered some materials for some cakes we have coming up, but the order never arrived. No big deal really, these things happen. But almost three weeks on I emailed the company to ask where it was. And that’s where it all went downhill. Apart from taking four days to actually get back to …

When your cake business gets sick do you get sick too?

I think of myself as a pretty healthy person. I eat well, I’m not overweight. I exercise regularly and drink very little these days. I generally don’t get sick, bar the occasional cold. And if I do, I tend to soldier on regardless, confident my immune system will do its job and fight it off …

Six reasons why kids’ cake decorating is a great idea

I recently taught my daughter’s class (all 30 of them) to decorate cupcakes as an end of term treat. It wasn’t the heart attack-inducing experience I thought it would be and I am constantly amazed at how engaged and creative the children become when they’re given something they like. Even the two naughtiest boys in …

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